Erste Wahl
Poster competition
for the European elections 2024

Plakat
European elections are being held on Sunday, 9 June 2024.

The people of Europe will be electing 720 members to the European Parliament. For five years, these representatives will play a decisive role in the policy making of the EU and the lives of its citizens. Although these are to be the tenth direct elections to the European Parliament, this will be the first time that all Germans and other EU citizens living in Germany will be allowed to vote from the age of 16.

That is why we - the European Commission Representation and the European Parliament Liaison Office in Germany – are organising a nationwide poster campaign directly targeting people aged 16-21 who will be voting for the first time. The goal? To inform, stimulate debate, and motivate first-time voters to exercise their important democratic role within the EU by going to the polls. The prize-winning posters will be displayed all over Germany. This is your chance to make a difference: there are roughly 1.4 million first-time voters in Germany!

Campaign competition for design universities with 'posters' as the primary communication medium, targeting the participation of first-time voters in the European elections 2024.

Terms of reference

Entrants may submit up to three poster designs. It must be possible for these to be rendered as a physical poster. All entries must be submitted digitally.

We set no limits on your creativity – the content and visual design of the posters are entirely up to you. For instance, you can incorporate photography, graphics, typographic techniques or your own artworks in your entry.

Our objective is to encourage first-time voters to exercise their right to vote so that their voices can be heard. As a result, entrants can let their own personal point of view inform their design. As part of – or close to – the target group of first-time voters, they will be best placed to formulate messages which appeal to young people. We only ask that you avoid direct references to political parties and candidates. Our candidate is EUROPE.

Entrants are also asked to submit a short accompanying text (max. 250 words in either German or English) which explains the creative process behind the work and what the designer intended to achieve.

How to submit your entries

  • Closing date: 18 January 2024, 12:00 Uhr MEZ (extended).
  • Register and upload your poster designs in screen quality (screen PDF) using the following link: Poster competition for the European elections 2024.
  • No more than three designs per person/group may be entered. In the case of groups, only one group member submits the drafts.
  • The entrant’s personal information must be entered on the website. For groups, a group member enters the data of all members and transmits the group name.
  • Name your files as follows: surname_firstname_university or surname_firstname_groupname_university (no umlauts or special characters).
  • Upload a description of your creative process (max. 250 words, German or English).
  • Enclose a signed and completed declaration of consent for each entrant. The form for the declaration of consent can be found:
Consent form

The organiser will publish the posters of the three prize-winning entrants or groups all over Germany. Only non-commercial use will be made of the entries. The organiser must receive a declaration of consent before they can publish details of the winners or their posters.

Technical specifications

Each poster design must include the following elements:

Optional element:

  • Hashtag: #Europawahl2024

Media formats

Entrants will be notified of the formats for the prize-winning entries once the jury has reached its decision. An overview of the possible formats (physical and digital) can be found here:

Media formats

Timeline

  • 1 November 2023: Opening date for entries
  • 18 January 2024: Closing date for entries (extended)
  • February 2024: Jury meets
  • March 2024: Production of winning entries
  • April 2024: Prize ceremony and publication of winning entries
  • Sunday, 9 June 2024: European elections 2024

How to enter

Any student from a college or university in Germany with its own design course may enter. They may also work as part of a team of no more than three people.

We will not accept the work of professional designers.

Entrants may register for the competition and submit their designs between 1 November 2023 and 18 January 2024 (extended) using the following link:

Registration for the 'Poster competition for the European elections 2024'

Prizes

In the course of the selection process, the jury will draw up and publish a shortlist of potential winning entries.

Three individuals and/or groups will be selected as the eventual winners of the poster competition.

All prize winners:
  • will receive Interrail tickets for three months’ rail travel throughout the EU.
  • will be invited to an event at the European House in Berlin. Travel and accommodation costs incl. breakfast will be paid.
  • will receive a prize amounting to 1,000 euros.

The prize-winning entries will be displayed all over Germany on billboards at railway stations and in trains operated by Deutsche Bahn, in schools and universities, and through the online and offline channels of the Commission Representation, the European Parliament Liaison Office, and the various interfaces of their communication partners.

The jury will not disclose the number of posters to be published until the names of the prize winners have been released. The names of all prize-winning entrants as well as the names of the colleges or universities at which they are currently enrolled will be published on the respective posters.

From the outset, we will attach importance to raising the profiles of the universities and students by:

  • featuring entrants and their creative work on social media (Behind the Scenes),
  • issuing press releases to accompany the prize ceremony with focus on the winners and their colleges or universities,
  • featuring on social media the prize-winning and shortlist entries,
  • conducting interviews with prize winners for publication on the organisers’ various channels.

In addition, we would encourage all entrants to share their work on social media and tag the accounts of the Representation of the EU Commission in Germany on social media (Instagram@eukommission / Facebook@eu.kommission / X@EUinDE). We will also be happy to provide support, e.g. with Collab posts or stories.

Jury

  • Prof. Regina Hanke, Macromedia, University of Applied Science
  • Prof. Fons Hickmann, Berlin University of Arts
  • Dina Behnke, Head of the Communication department at the European Commission Representation in Germany
  • Birgit Schmeitzner, Press spokesperson of the European Commission Representation in Germany
  • Lisa Ribier, European Parliament Liaison Office in Germany
  • Elena Woppmann, Peer Group Representative
  • Thomas Zhou, EU Youth Representative

Got any questions? We’ll be happy to help!